This is so smart!
As I am running my business, I’m constantly keeping an eye open for great ideas, smart tricks and inspiration from other businesses. Today I signed up for a webinar, without realising that it was going to be 2,5 hrs long. Thus, I ended up not attending (going to attend later). This is the e-mail I got after the webinar was over, and I was immediately struck by how clever a move it is! An automated, seemingly personal e-mail from the host of the webinar (the “star”) to his assistant, who e-mailed me. Impressive way of working with automated e-mails to make them feel personal. Looking forward to attend the webinar, my curiosity is now even stronger. Seen some clever marketing going on out there in the digital world? I would love to hear about it.